Trust in supply chains can be a tricky thing to achieve. It’s absolutely necessary to make them work, but they can be hard to establish because so much of how things actually move from Point A to Point B can be frustratingly opaque.
Mastercard’s Senior Vice President of Innovation and Startup Engagement Deborah Barta told Karen Webster in a conversation with Luis Macias, CEO and Founder of GrainChain, that COVID-19 has only intensified the issue. The question “where’s my stuff?” has been recurring at various levels of intensity throughout the pandemic period — putting pressure on brands to bring visibility to supply chains.
That pressure, she noted, has inspired the new partnership that Mastercard and GrainChain are announcing today to tie GrainChain’s agricultural supply chain technology solution into Mastercard’s proprietary blockchain technology to build a more inclusive and productive agricultural supply chain worldwide.